Built by people who can read your changelog.

DevMarkLab is a growth marketing agency for dev-first SaaS. We're marketers who treat engineers like engineers - not like consumers who'll click on the next emotional headline.

Most agencies marketing dev tools have never used a dev tool.

I'm not exaggerating. The team writing your Show HN post has never posted to Hacker News. The SEO consultant doesn't know what a CLI is. The Reddit specialist gets banned in 48 hours because they don't understand the culture they're pretending to be part of.

I've watched it happen - to clients, to founders I respected, to products that genuinely deserved better. Years of running growth for SaaS, fantasy sports, and EdTech brands kept teaching me the same lesson: most marketers can't write for engineers because they don't think like them.

DevMarkLab exists to fix that. We're built around marketers who treat dev tools the way you'd treat any serious technical product - read the docs, understand the changelog, write the copy your CTO would actually approve. No generic playbooks. No "tech-curious" generalists. Just marketing built by people who'd probably ship a feature if you handed them your repo.

Meet the Team.

Divanshu Khatter, Founder of DevMarkLab
Divanshu Khatter
Founder & CEO
#dev-first-saas #growth-marketing #reddit-native #programmatic-seo

Marketing strategist focused on growth for dev-first SaaS. Before DevMarkLab, ran growth for SaaS, fantasy sports, and EdTech brands - building everything from programmatic SEO engines to Reddit communities to founder-led LinkedIn presences.

Started DevMarkLab to fix what most agencies get wrong about dev tools: writing for users who skim, not engineers who scrutinize. Operates the agency hands-on from Jaipur - every client account starts with a call with him, not an SDR.

"Most dev-tool founders aren't getting marketing wrong. Their agencies are."
Satyam Tripathi, Developer Marketer and Content Strategist at DevMarkLab

Satyam Tripathi

Developer Marketer & Content Strategist

"Developers do not want to be marketed to. They want to be shown the thing working."
LinkedIn →
Mukesh Saini, Growth Marketer at DevMarkLab

Mukesh Saini

Growth Marketer

"Not every keyword with traffic is worth building a SaaS business around."
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Heena Bansal, Senior SEO Executive at DevMarkLab

Heena Bansal

Senior SEO Executive

"For dev tools, being discoverable starts with understanding what developers are actually searching for."
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Bhavika Nankani, Senior Technical Content Writer at DevMarkLab

Bhavika Nankani

Senior Technical Content Writer

"I would rather make a complex product clear than make the writing sound clever."
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Harshul Gupta, Technical Content Writer at DevMarkLab

Harshul Gupta

Technical Content Writer

"Good technical writing keeps the complexity where it belongs: in the product, not the explanation."
LinkedIn →

Four operating principles. Boring on purpose.

01

Engineering-grade writing

Every piece goes through a dev review before it ships. If it can't survive your CTO reading it, we don't publish it.

02

Channel-native, not channel-curious

We don't "do" Reddit. We're on Reddit, X, LinkedIn, and HN — as actual participants, not agency observers. Mods know us. So do the people we pitch to.

03

Weekly transparency

Shared dashboards. Weekly Loom updates. What we shipped, what we killed, what we're testing next. No black-box dashboards updated "sometime this quarter."

04

We say no when we should

If our work won't move your needle, we'll tell you on the strategy call. We'd rather lose a fit than waste your runway.

Now booking Q3 cohort

Think we're a fit for your dev tool?

30-min strategy call. No SDR pitch deck. Just a hard look at whether dev-native marketing makes sense for where you are right now.

// No contracts at first call · NDA on request · We respond within 24h