Built by people who can read your changelog.
DevMarkLab is a growth marketing agency for dev-first SaaS. We're marketers who treat engineers like engineers - not like consumers who'll click on the next emotional headline.
Most agencies marketing dev tools have never used a dev tool.
I'm not exaggerating. The team writing your Show HN post has never posted to Hacker News. The SEO consultant doesn't know what a CLI is. The Reddit specialist gets banned in 48 hours because they don't understand the culture they're pretending to be part of.
I've watched it happen - to clients, to founders I respected, to products that genuinely deserved better. Years of running growth for SaaS, fantasy sports, and EdTech brands kept teaching me the same lesson: most marketers can't write for engineers because they don't think like them.
DevMarkLab exists to fix that. We're built around marketers who treat dev tools the way you'd treat any serious technical product - read the docs, understand the changelog, write the copy your CTO would actually approve. No generic playbooks. No "tech-curious" generalists. Just marketing built by people who'd probably ship a feature if you handed them your repo.
Meet Divanshu.
Marketing strategist focused on growth for dev-first SaaS. Before DevMarkLab, ran growth for SaaS, fantasy sports, and EdTech brands - building everything from programmatic SEO engines to Reddit communities to founder-led LinkedIn presences.
Started DevMarkLab to fix what most agencies get wrong about dev tools: writing for users who skim, not engineers who scrutinize. Operates the agency hands-on from Jaipur - every client account starts with a call with him, not an SDR.
Four operating principles. Boring on purpose.
Engineering-grade writing
Every piece goes through a dev review before it ships. If it can't survive your CTO reading it, we don't publish it.
Channel-native, not channel-curious
We don't "do" Reddit. We're on Reddit, X, LinkedIn, and HN — as actual participants, not agency observers. Mods know us. So do the people we pitch to.
Weekly transparency
Shared dashboards. Weekly Loom updates. What we shipped, what we killed, what we're testing next. No black-box dashboards updated "sometime this quarter."
We say no when we should
If our work won't move your needle, we'll tell you on the strategy call. We'd rather lose a fit than waste your runway.
Think we're a fit for your dev tool?
30-min strategy call. No SDR pitch deck. Just a hard look at whether dev-native marketing makes sense for where you are right now.