DevMarkLab

The Developer Marketing Agency for Devtools

SEO, content, Reddit, and social, built by a team that ships code, reads changelogs, and knows exactly what bad marketing looks like to a developer.

Book Growth Audit → See the work
Search Console growth chart showing clicks up 312% after DevMarkLab's Reddit and SEO playbook went live

Four founders. On camera. Unscripted.

Video walkthroughs from teams we've worked with. Unscripted, on-camera, straight from the founders.

JG
Jonathan Geiger
Founder · SocialKit
PC
Pedro Campos
Founder · Templated.io
PA
Paulo
Founder · Pipeback
MA
Mari
Journalist & PR Professional
// Trusted by dev-first SaaS teams
Templated.io Scrapingdog HypeProxies Sembark Easy Retro Supapin SocialKit

Most devtool marketing agencies pick one channel and call it a strategy.

No generic playbooks. Each channel runs on dev-native tactics that survive a skeptical engineer's first read.

/ 01

SEO

programmatic · technical · doc-led

We rank dev tools for the queries devs actually search, including the longtail technical ones generic SEO agencies skip.

Explore SEO →
/ 02

Developer content marketing

eng blogs · launches · changelogs

Engineering-grade content from writers who've used your stack. Tutorials, deep-dives, and comparison posts that don't read like AI slop.

Explore Content →
/ 03

Reddit Marketing

r/programming · r/devops · r/selfhosted

Developer community marketing that reads like a person, because it is one.We've earned upvotes across 50+ subreddits without getting banned. (Mods don't hate us.)

Explore Reddit →
/ 04

Social Media

X · LinkedIn · Hacker News

Threads, POVs, and the occasional Show HN. Built around your founder or DevRel voice, not generic agency posts that fool nobody.

Explore Social →

Growth Marketing For Developer Tools Falls Apart When Writer Has Never Run Code.

01

Dev-grade writing

Every writer has built or shipped with the kind of product they cover. No "tech-curious" generalists. If they can't read your repo, they don't touch your content.

02

Channel-native

We don't "do Reddit" from a marketing playbook. We've been mods, posted Show HN, and know which subreddits will eat a self-promo for breakfast. Same for X, LinkedIn, SEO.

03

Receipts, not promises

Weekly Loom updates. Shared dashboards. What worked, what didn't, what we're killing. We'd rather lose a client than lie about a metric.

PLG marketing for developer tools is boring. That's the point.

No growth hacks. A weekly cadence that compounds over nine months.

Week 1
Audit

Deep dive into your product, ICP, current funnel, and where dev marketing is leaking money.

Week 2
Strategize

Channel-specific game plan with weekly targets, content calendars, and the one metric we'll obsess over.

Week 3+
Deploy

Ship content, posts, threads, and experiments weekly. You approve, we publish, the dashboard updates.

Ongoing
Iterate

Kill what's not converting. Double down on what is. Monthly retros, quarterly strategy refreshes.

The case studies aren't written yet, The clients are.

View all case studies →
API dev tool
In production

Growing developer signups through programmatic SEO

How we built 2,400 pages of dev-focused content targeting technical longtail queries — the ones generic SEO tools never surface.

#seo #content #programmatic
DevOps SaaS
In production

From 0 to top of r/devops in 90 days

A community-led playbook earning 50K+ subreddit impressions and 800+ qualified signups — zero self-promo bans, every mod still respects us.

#reddit #community #social
// note: We're heads-down with our first cohort. Every case study will ship with the brief, channels tested, what worked, what didn't, and exact metrics — not just the wins.

Who you'll actually be talking to.

Divanshu Khatter, Founder of DevMarkLab
Divanshu Khatter
Founder & CEO

Marketing strategist focused on growth for dev-first SaaS. Ran growth for SaaS, fantasy sports, and EdTech brands before starting DevMarkLab — to fix what most agencies get wrong about dev tools: writing for users who skim, not engineers who scrutinize.

LinkedIn → Meet the team →
Now booking Q3 cohort

Ship marketing your engineers will actually approve of.

30-minute strategy call. No SDR pitch deck. Just a hard look at your funnel and where dev-native marketing fits — even if that turns out to be "not yet."

Book a strategy call → Email us instead
// No contracts at first call · NDA on request · We respond within 24h
// FAQ

Questions we get on the first call.

What does a developer marketing agency do?

A developer marketing agency markets technical products to a technical audience: developer tools, APIs, DevOps platforms, and infrastructure software. The work looks different from standard B2B SaaS marketing because the buyer is the builder. That means documentation-led SEO, technical content, and presence in the communities engineers already trust, rather than gated ebooks and demo requests.

How is this different from a general SaaS growth agency?

A general agency optimises for demo bookings. We optimise for signups and successful first API calls. The channel mix is different too. Reddit, Hacker News, GitHub, and technical search carry far more weight than paid social for most developer tools.

What do your packages cost?

Retainers are scoped per channel and per stage. A seed-stage CLI tool and a Series B observability platform need different things, so we quote after the audit rather than publishing a fixed number. Most engagements start with a paid audit so both sides know what they are buying.

Do you work with pre-product-market-fit devtools?

Rarely. SEO and community need six to nine months to pay off. If your core value proposition is still changing monthly, that budget is better held.

How should I choose a marketing agency for SaaS growth?

Ask them to read your docs before the call. Any agency worth hiring will have opinions about your quickstart, your error messages, and your integrations page in the first twenty minutes. If they only want to talk about ICP and channel mix, they have not looked at your product.

Where are you based?

Jaipur, Rajasthan, India. An 8 person team working across US, European, and APAC time zones.