We market your dev tool to devs
Organic growth for dev tools.

SEO, content, Reddit, and social - built by a team that ships code, reads changelogs, and knows exactly what bad marketing looks like to a developer.

growth.config.ts
const strategy = {
channels: ['reddit', 'seo', 'content'],
audience: 'developers',
cringe: false,
deploy: 'now'
};
// Trusted by dev-first SaaS teams

Marketing for devs requires marketers who think like devs.

01

Dev-grade writing

Every writer has built or shipped with the kind of product they cover. No "tech-curious" generalists. If they can't read your repo, they don't touch your content.

02

Channel-native

We don't "do Reddit" from a marketing playbook. We've been mods, posted Show HN, and know which subreddits will eat a self-promo for breakfast. Same for X, LinkedIn, SEO.

03

Receipts, not promises

Weekly Loom updates. Shared dashboards. What worked, what didn't, what we're killing. We'd rather lose a client than lie about a metric.

A four-step loop. Boring on purpose.

No surprises. No "growth hacks." Just a repeatable cadence engineered for compound results — measured weekly, reviewed monthly.

Week 1
Audit

Deep dive into your product, ICP, current funnel, and where dev marketing is leaking money.

Week 2
Strategize

Channel-specific game plan with weekly targets, content calendars, and the one metric we'll obsess over.

Week 3+
Deploy

Ship content, posts, threads, and experiments weekly. You approve, we publish, the dashboard updates.

Ongoing
Iterate

Kill what's not converting. Double down on what is. Monthly retros, quarterly strategy refreshes.

Receipts from the cohort.

Video walkthroughs from teams we've worked with. Unscripted, on-camera, straight from the founders.

JG
Jonathan Geiger
Founder · SocialKit
PC
Pedro Campos
Founder · Templated.io
PA
Paulo
Founder · Pipeback
MA
Mari
Journalist & PR Professional

One operator. Receipts from real growth work.

Divanshu Khatter, Founder of DevMarkLab
Divanshu Khatter
Founder & CEO

Marketing strategist focused on growth for dev-first SaaS. Ran growth for SaaS, fantasy sports, and EdTech brands before starting DevMarkLab — to fix what most agencies get wrong about dev tools: writing for users who skim, not engineers who scrutinize.

Now booking Q3 cohort

Ship marketing your engineers will actually approve of.

30-minute strategy call. No SDR pitch deck. Just a hard look at your funnel and where dev-native marketing fits — even if that turns out to be "not yet."

// No contracts at first call · NDA on request · We respond within 24h