Authentic presence across 50+ developer subreddits. Real karma. Real mod relationships. We do Reddit the way the platform actually rewards — slow, useful, in-character.
Most marketing agencies approach Reddit the same way they approach LinkedIn or X: posting often, optimizing for engagement, dropping product mentions in vaguely-relevant threads. That works on LinkedIn. On Reddit, it gets your account banned within 48 hours and your brand permanently mocked in the comments.
Reddit isn't a posting channel. It's a community ecosystem where contribution comes first, identity is everything, and self-promotion is the cardinal sin. Mods enforce it. Users police it. Algorithms reward it.
We've spent years inside developer subreddits — not as marketers, but as actual contributors. That's the only frame that works. And it's the one most agencies refuse to do, because it doesn't scale like an SEO content factory.
We identify the 5-15 subreddits where your audience actually lives. Each one mapped: culture, rules, mod tolerance, posting cadence.
Multiple Reddit accounts with months of legitimate karma history before any product mention. We don't post from day-old accounts.
Real contributions to threads — answering questions, sharing experience, debating tradeoffs. Months before brand mention.
When timing fits, product posts that follow each sub's rules and feel native — not promotional. Show HN crossover when applicable.
We've built trust with mods of major dev subreddits. When you run AMAs or launches, you go in with their support.
When negative threads or comments emerge, we respond fast — in your voice, on-brand, transparent. No defensive PR-speak.
Week 1 — We map your audience to specific subreddits. Identify the 5-15 that matter for your category and culture-fit. Each ranked by intent + receptiveness.
Week 1-4 — Multiple accounts created, karma built through legitimate contributions, no product mentions for weeks. We earn the right to post.
Month 1-3 — Daily participation across selected subreddits. We get to know mods, regulars, and the tone of each community. We become part of them.
Month 3+ — When product can be naturally mentioned, we plan posts carefully — timing, framing, comment response strategy. Every detail premeditated.
Month 4+ — Continued participation while gradually scaling visibility. Reputation compounds. Each post benefits from the trust we've built.
Reddit is the highest-trust, lowest-attribution channel we run. Worth it for some dev tools, wrong for others. Here's how to tell.
30-min strategy call. We'll look at your audience, identify which subreddits actually matter for you, and tell you honestly if Reddit marketing makes sense at your stage.