Channel sequencing for early-stage dev tools — why SEO first is usually wrong
Most early-stage dev tools default to SEO as their first marketing investment. It’s the safest-sounding option. But SEO is the slowest-compounding channel — and early-stage products usually need feedback velocity more than search volume. We’ve worked with dev tool founders at three stages: pre-MVP, post-launch, post-PMF. Each has a different optimal channel sequence, and the […]
Show HN survival guide — launching without the backlash
Hitting Hacker News’ front page can drive thousands of signups in hours. It can also tank your launch in equal measure if the comments turn on you. We’ve helped clients ship to HN — sometimes well, sometimes painfully. The pattern between the launches that hit and the ones that flopped wasn’t product quality. It was […]
The dev-native content brief — a template you can steal
Most agency content briefs were designed for ecommerce or general B2B — and it shows the moment a writer touches a technical product. They produce blog posts that engineers can smell from a mile away. We rebuilt our brief template from scratch for dev tools. The format includes product technical context, target reader’s stack, evidence […]
Why “doing Reddit” fails for dev tools — and what actually works
Every week a founder DMs us asking “how do we do Reddit for our dev tool?” And every week we explain that “doing Reddit” is the wrong frame entirely. You don’t “do” Reddit the way you “do” LinkedIn. Reddit isn’t a posting channel — it’s a community ecosystem where contribution comes first and product mention […]
How we built 2,400 pages of programmatic SEO for an API tool
Last quarter we launched a programmatic SEO engine for a developer API that scaled from 12 manual pages to 2,400 templated ones in 8 weeks. The result: 4x increase in organic discovery within 90 days. The trick wasn’t the templates. It was the data layer underneath — combining the API’s own endpoint documentation with three […]