Founder-led social on X, LinkedIn, and Hacker News. Threads, POVs, and the occasional Show HN — produced by writers who shadow your founder, not interns running playbooks.
You can spot an agency-managed dev tool account from the first post. Generic engagement-bait hooks. Listicle threads lifted from other people's frameworks. LinkedIn posts that start with "Unpopular opinion:" followed by a popular opinion. Developers scroll past in 0.3 seconds — and worse, they form an opinion about your product based on how lazy your social feels.
The accounts that actually move the needle in dev categories — the ones with real engagement, follower growth, and pipeline — almost always belong to founders or DevRel teams writing in their own voice. They share specific takes. They show works-in-progress. They're wrong sometimes and admit it.
We don't replace that founder voice. We amplify it — by shadowing how you think, writing in your cadence, and producing the volume of content you don't have time to.
We shadow your founder for 2 weeks before writing a single post. Mannerisms, cadence, opinions, stance — captured in a voice doc every writer references.
Threads, POVs, and product takes in your voice. We post on schedule, you approve, the account grows without sounding agency-puppet.
LinkedIn for B2B reach without the cringe. Threads, carousels, and first-person posts that buyers actually engage with.
Strategic Hacker News launches. We plan the post, the timing, the first-hour comment response — everything that makes Show HN hit or flop.
We respond to comments, DMs, and quote-tweets in voice. Following and engaging with the right people in your space.
Every piece gets reused — blog post → X thread → LinkedIn post → Show HN. Compounding output, single source of truth.
Week 1-2 — We read everything you've written, listen to your podcasts and calls, talk to people who know you. We don't write until we can predict what you'd say.
Week 3 — A documented voice guide and 90-day content strategy. Topics, posting cadence, channel mix, and your no-fly list (topics you won't touch).
Week 4+ — We start producing posts in your voice. You review each before publish until trust is built. Then weekly batch approvals.
Ongoing — We respond to comments and DMs in voice. Engage with the right accounts in your space. The account feels active, not scheduled.
Quarterly — What's working, what's not, what to drop. Strategy adapts to product launches, category trends, and how your audience is shifting.
Founder-led social compounds, but only if you have a founder or team member willing to be visible and opinionated. Here's how to tell if you're a fit.
30-min strategy call. We'll look at your current social presence, identify the gap, and tell you honestly if founder-led social is the right move at your stage.